Strategies for Emerging High Tech Companies
Executive Summary Research Results About High Tech Strategies, Inc and Warren Schirtzinger Contact Information Return Home
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Unique Skills and Capabilities
High Tech Strategies Inc. is a marketing and strategy consulting firm specializing in emerging technologies.

The firm brings a rare blend of strategy expertise gained at top strategy consulting firms and operating experience gained at start up and established technology companies. Through this combination, High Tech Strategies delivers proven methodologies designed to help companies grow at each stage of their lifecycle -- from launching successful new products to accelerating sales of current products to building a comprehensive corporate growth plan.

Our work has helped dozens of emerging high-tech companies accelerate the adoption of new products or technologies, allowing them to capture millions of dollars in additional revenue and generate hundreds of millions of dollars in market capitalization.

We are exceptionally skilled in the professional management of corporate and marketing strategy including:

- developing corporate mission, vision and purpose
- assessing new markets and applications
- guiding new product development
- managing the introduction or roll-out of new products
- maximizing sales and market penetration

Warren Schirtzinger      View Warren Schirtzinger's profile on LinkedIn
Founder & General Partner
Warren brings a unique mix of strategy consulting and hands on operating experience to technology-based clients.

Prior to founding High Tech Strategies, Warren was VP of Marketing at Ansyr Technology, a venture-backed mobile computing software company. He also served in senior marketing roles at Measurex Corporation and AMT.

Warren also worked as an executive-level consultant in the Seattle office of Regis McKenna Inc., advising start-ups and established clients in a range of high-tech industries.

Warren earned a B.A. in Chemistry from the College of Wooster, an M.B.A. in Marketing from Ohio State University, and studied German at the Goethe Institute in Murnau and Boppard, Germany. Warren has spoken on a variety of technology, marketing and business topics.

Published Papers and Articles

Expanding PV Markets without Government Support
Renewable Energy Insider, Renewable Energy Access Magazine

Not All Electronic Charts Are Created Equal
Display Magazine, The International Voice of Digital Cartography

Seven Tests to Help You Evaluate Gauging Systems
Plastics Technology Magazine

Image Analysis-An Empowering Technology for Corporate America in the 90's
Imaging World Magazine

Investigation and Analysis of Cadmium in Wastewater Received at the Wooster Water Pollution Control Plant. College of Wooster, Wooster, OH

The High-Tech Product Lifecycle
Software Association of Oregon Publications, volume 3, number 2

Stalking the Competitor
The Business Advisor for High Technology Companies


Conferences and Public Presentations

Marketing High Technology
American Electronics Association, CFO and Marketing Networks, Bellevue

A New Look at the Technology Adoption Lifecycle
University of Washington, Seattle

The Benefits of Computer Integration in Plastics Manufacturing
International Federation of Automatic Controls (IFAC); 6th International Conference on Instrumentation and Automation, Akron

Developing an Effective Marketing Strategy for High Technology Products
University of Washington; Seattle

Marketing Lessons Learned: A 10 Year Study of Winners and Losers in High Tech
Washington Software Association, Presidents Forum

Measurement of Multi-layer Packaging Materials Using Mid-Infrared Spectroscopy
Schotland Business Research; Ninth International Coextrusion Conference, Princeton

Developing an Effective Trade Show Strategy
KPMG Peat Marwick High Technology Breakfast Series, Portland



Partial List of Clients and Engagements

Throughout his career, Warren has provided marketing and strategy council for companies such as:

Audion Laboratories (Digital audio workstations)
BioScan/Optimas (Image analysis software)
Combustion Engineering/Asea Brown Boveri (Engineering automation systems)
EnCompass Ventures (Venture capital)
EyeDentify (Retinal identification systems)
Harman International/JBL (Consumer electronics)
Intermec Corporation (Automatic data collection systems)
Metron Systems (3D laser metrology)
MicroConnex (High density interconnect and flex circuit manufacturing)
Micro Industries (Microcomputers and custom PCBs)
Northwest Energy Education Institute (Advanced certification for energy managers)
Okidata (Multifunction printers)
Output Technology Corporation (Business-critical printers)
Pacific Horizon Ventures (Venture capital for life sciences and healthcare)
ProTools/Network General (Network control systems)
SCAN Detectives (Private detective agency)
SeaSpace Corporation (Satellite data acquisition systems)
Sierra Geophysics/Haliburton (Computer-aided oil exploration)
Sacramento Municipal Utility District (Residential solar electric systems)
Solar Design Associates (Building-integrated photovoltaics)
Walker Richer & Quinn, Inc. (PC-to-host communications)
Wall Data/Rumba (Micro-to-IBM mainframe connectivity)
ISS-Wonderware (Factory automation software)
WedgeClamp (Laser-based unibody repair systems)
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